The colorful new livery design and logo are both part of a major Air India overhaul. We are in the midst of a total transformation to reimagine the role of India’s flagship airline,” Campbell Wilson, Air India’s CEO, said in a statement. “The new Air India is bold, confident and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”The redesign includes a special custom font, Air India Sans, that will now be used across the brand. Air India is a member of the Star Alliance, which also includes Air Canada, United Airlines and Lufthansa. Air India’s makeover comes on the heels of a string of embarrassing headlines.

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Persons: CNN —, ” Campbell Wilson, John F Organizations: CNN, CNN — India’s, Air, Tata Group, Etihad, Singapore Airlines, India, Airbus, Boeing, Indira Gandhi International, John F Kennedy International, Star Alliance, Air Canada, United Airlines, Lufthansa Locations: Air India, Emirates, India, Delhi, New York City